NLP offers a tremendous set of tools, skills and advantages for anyone who works in a business. And as I shared in my previous post, using NLP in personal and therapeutic contexts, is very different than how you use it professionally.

When it comes to using NLP in the business, there are 3 common mistakes that many NLPers make which harm their ability to use the toolkit really effectively.

These are:

• Idolising the client
• Looking at the client as ‘broken’.
• Misunderstanding their role.

Hold any one or two of these and you dramatically reduce your ability to SERVE the people you work with.

If you hold people up on a pedestal, for example because you perceive them to be more senior, more ‘successful’ or have a higher status than you - do you think you are going to serve them better or worse?

If you judge them and think they are broken - it will come across in how you communicate.

And if you misunderstand what your role is and what function you are there to serve – you are setting yourself up for unnecessary headaches.

So what mindset does work?

How do world class business practitioners of NLP think about their clients and their role?

That’s what you are about to discover in today’s new video.

This is what I call ‘the first discipline of greatness’ – demonstrated by NLPers who are able to use the toolkit of NLP powerfully in business. Who don’t get stunned whether they are coaching or advising the CEO, working with a board member or helping turn-around an underperforming team.

They see their clients as people first.

Over to my friend and colleague, Michael Breen to discuss more.